My interview on – Sony Italia

[update 08/06/2012]

Because Sony Italia does not like to host my comments below the interview, I decided, requested and obtained to take down the interview from their website.


Sony Italia just published removed my interview on Here the translation for my english readers.

Dry Food Seller – Singapore 2012

1. Could you please introduce yourself?
Luca Sartoni, much easier finding me looking for “Luca” on Google than trying to catch me, considering that in the last 4 years I have visited 75 cities across 20 countries. My job takes me all over the world and I always carry my camera with me.

2. What do you like to photograph?
I take pictures of places, but most of all people that I meet on the street. I approach them keeping a low profile and when they realize about me, it’s already too late: they are part of my picture. They I surprise my subjects again saying “thank you” for the opportunity. My typical picture portraits a single person, somewhere in the world, telling a story. I shoot digital but my final result is primary Black and White.

3. Why did you choose photography as a form of communication?
I did choose photography, photography chose me. I just let that happen.

4. Who are your favorite masters of photography?
Henri Cartier-Bresson, Helmun Newton, Ansel Adams, Teymur Madjederey and Eric Kim.

5. What is the pictures you would have loved to be the author?
Even admiring a lot other people’s work and trying to get inspiration from master’s work I think there’s not a single picture I would have loved to be the author of. One of my favorite ever is Robert Oppenheimer’s portrait by Henri Cartier-Bresson.

6. What’s your advice to get a high quality picture?
To shoot great street photographs you need to look ahead. You have to be able to see a light reflection a hundred meters away and get ready to capture the moment. Then you need to realize and accept that nine hundred ninety nine pictures out of a thousand are crap. Real crap that you need to ditch. A good street photographer can save one or two pictures per year. All the rest is training in order to get the right shot.





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